No matter how big or small a company is, getting customers in the door is the top priority. When companies launch, they may get by on word-of-mouth referrals and networking for a while. But those looking for growth need to find ways to continually widen the funnel of...
When a business is getting off the ground and starting to pick up speed, one of the first challenges it will face is hiring. If you’ve been operating as a team of one, the prospect of bringing someone else on board can be daunting. How do you pay them? What about...
When we set goals, some of us aim high. Some of us wake up every morning, ready to take on the world at 100 miles an hour. The folks in this category want everything, every opportunity and every chance to succeed. That outlook coupled with a thirst for knowledge is an...
Looking at all of the biggest companies in the world, there’s one thing that stands out: they have a distinct brand identity. From Apple to Budweiser, Vans to Campbell’s soup, the way they look and speak and make customers feel is by design. What these...
At this point, businesses have almost no reason to use paper. While there’s an argument to be made for physical media like books and albums playing a role in our lives, there’s not one for stacks of bills and those old “in” and “out” filing boxes on the desk....
The concept of a back office in any company may conjure up visions of shady business dealings hidden from view. Maybe it’s customer negotiations that happen behind closed doors, or vendors that provide less-than-stellar products—take your pick. However, what a...
