6 Tips For Effective Communication and Building Trust Amongst Virtual Teams

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There is one undeniable truth about communication: Without the benefit of face-to-face contact, getting your intended meaning across can be tricky. Studies say that only 7% of communication is about the words you use, while 38% is tone of voice and 55% body language. That’s why so many of us resort to emoticons and superfluous exclamations in our emails, social media interactions, and other online forms of communication: we want to transmit not just our words, but the feeling behind them! 😃

When it comes to modern business, so much of which is conducted online, effective communication becomes even more important. Virtual teams are commonplace, linking the best talent to the best talent, no matter what their locations. Perhaps you’re planning a project with web designers in Costa Rica, programmers in Los Angeles, and a project manager in Nova Scotia, an accountant in Texas. You may be coordinating a product launch with your virtual assistant in Germany, customer service reps in India, and your producer in New York. Whatever you’re doing, it’s gone global – and now you’re wondering how to effectively communicate with all your far-flung team members.

The very first, and most important thing to understand is that there is a big difference between virtual communication and office interactions. In the absence of facial expressions, body language and voice signals, your underlying meaning is not always clear. Misunderstandings can occur and rapport can be damaged.

Follow these 6 tips to work better, more efficiently and more enjoyably with your virtual team:

1. Maintain a Visual Element

Even if your first inclination is to keep face-to-face communications to a minimum (we get it: pajamas are really comfortable!), make sure to schedule virtual face-to-face meetings at regular intervals via Zoom or another video conferencing tool. Depending on your team, this might be daily, once a week or twice a month. Whatever your schedule, make one and try to stick to it.

2. Respect (& Understand) Time Differences

Time zones are one thing you can’t manage or tech your way out of – you simply have to accept and adapt to these night-and-day differences. As a general rule of thumb, try to build a team where the greatest time difference between any two members is 12 hours; that way, one can hop online early and the other late in the day for your scheduled face-to-face meetings.

3. Eliminate Micromanagement

In an office environment, CEOs and managers often follow their team members’ incremental progress, from emails sent to hours logged. A virtual team works differently: you choose qualified, skilled team members that have the kind of proactive aptitude for remote work – then you trust them to do their job. Don’t manage tasks; manage results. Use benchmarks and deadlines to gauge effectiveness and success.

4.) Value Everyone’s Time

We’ve all fallen for the easy fallacy that email is the most efficient method of communication, but with virtual teams, that’s not always true. Email chains can take days to play out, especially when team members work different hours. Instant messaging, group chats, and video conferencing – anything instantaneous and that involves all group members at the same time – is often the most efficient way to solve pressing concerns or come to a group decision. We love Slack for this.

5.) Share in Leadership

Leadership responsibilities often instill pride in a team member, thus fueling motivation, creating smoother interactions and, ultimately, producing improved deliverables. Be sure to divvy up responsibilities throughout the team, and encourage leaders to participate in one-to-one coaching and management interactions with other team members.

6.) Get a Little Personal

Tips 1-5 are very business-oriented, as most discussions about virtual teamwork tend to be. And like this list, it’s probable that your email communications, group chats, and even video conferences are task-oriented and to the point. That’s where we say take time each week to STOP! Social bonds and personal interactions are essential to building rapport, bolstering teamwork, and even diffusing tension. Make an effort to get a little personal with your team. Have every team member “check in” before a meeting; they could share some photos of their kids, report on their weekend soccer game, or chat about their favorite TV shows. Create a virtual water cooler of sorts, and see how positively it impacts your work.

Following these steps is a great way to start building trust with your virtual team through communication. If you’re willing to put forth the effort, you will most likely see some great strides made in the effectiveness of your virtual teams.


Bio: Sandra Lewis is the founder of Boldly, a premium subscription staffing company connecting busy founders and executives with highly skilled, meticulously matched help. You can connect with her on Twitter or LinkedIn.

Reader Interactions


  1. Jenny K says

    Great tips from Sandra – I need to work on #6. I get so focused on tasks and deadlines that I forget to get a little personal…in fact, I often avoid anything personal. I will take some baby steps to buidling some peersonal bridges with my clients – holidays seem like a good time to start.

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