ScaleFactor Hires New Senior VP of Marketing

AUSTIN, Texas — January 29, 2018 — AUSTIN, Texas–(BUSINESS WIRE)–ScaleFactor, an intelligent finance and automated accounting platform, today announced the hiring of Robert Gilbreath as its new Senior Vice President of Marketing. A former executive team member at Austin-based ShipStation, Gilbreath brings a wealth of marketing knowledge in the SMB space to ScaleFactor on the heels of its recent $30 million series B funding round.

“Robert brings a rich history of building marketing teams and developing partnerships,” said Kurt Rathmann, CEO of ScaleFactor. “With a track record devoted to scaling SaaS marketing partnerships and a deep spirit of entrepreneurship, Robert’s expertise will accelerate ScaleFactor’s partner ecosystem and marketing efforts.”

As the CMO and VP of Partnerships of Shipstation, an e-commerce shipping solution, Gilbreath was responsible for the strategic relationships and planning that led to marketing activities with partner companies like Shopify, BigCommerce, SquareSpace, Avalara, Walmart, and more. During his tenure, he grew the marketing team from two to 20 individuals. Before his role at ShipStation, Gilbreath was the VP of E-commerce Marketing and Analytics Operations at Calendars.com. He holds an MBA in E-commerce from St. Edward’s University and a BBA in Marketing from Texas State University.

“I have a passion for helping SMBs find joy in the parts of their business operations that typically only bring misery,” said Gilbreath. “ScaleFactor is pioneering an integral solution, positioned to become the business OS of the future. I greatly look forward to applying my years of experience toward helping small businesses streamline accounting and financial tasks.”

ScaleFactor’s employee headcount has quadrupled in the last year, including the recent addition of Spicework’s alum, Francis Sullivan as its new CTO among other industry leading technology, marketing, and lending executives.

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About ScaleFactor

ScaleFactor is the essential business OS, offering the most comprehensive view of your business finances. We’re always on and always up to date, so you always know exactly where your business stands. We alert you to what needs attention and make proactive suggestions with your bottom line in mind. Get back to business with the confidence that ScaleFactor is on your side.

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Heather Poulsen
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