AUSTIN, Texas — September 21, 2018 — ScaleFactor, makers of next-gen financial operations software, are announcing their newest integration with marketing and sales monolith, Salesforce.
Working hard on behalf of small businesses, ScaleFactor develops software that cuts the red tape and streamlines the back office. The new Salesforce Lightning Integration is a critical next step in the automation of front office and back office operations for small companies.
“Salesforce Lightning is the transactional data backbone for millions of users that brings powerful capabilities to a generation of small businesses,” said Brian Simmons, ScaleFactor’s Senior Director of Products. “For the first time, critical metrics such as profitability, customer acquisition costs, and budgets are available in real time. AI-powered business intelligence apps such as Salesforce’s Einstein Platform become insanely great when fed tangible financial metrics instead of just marketing and sales data.”
By marrying the powerful data provided by Salesforce Lightning with ScaleFactor’s in-depth financial analysis, small businesses are armed in real time with game-changing information.
Small businesses can see customer impacts on gross margin, cash contribution, expenses, and other financial KPIs — capabilities only available to much larger companies with big finance departments.